Concept validation is an important step in any digital product development and should never be ignored, overlooked or minimised. It is the process of testing a concept or idea for a new product, offering, or service to determine if it is viable and feasible for the product to move forward and succeed.

We’ve noticed an increasing trend for individuals to shy away from making traditional New Year’s resolutions in favour of designating a particular word for their year – a way they intend to live, in other words. “Adventurous” might be one. Or “focused”. Or “joyful”. You get the idea.