Proprietary Framework

The Organisational Performance Scale

Three themes. Nine dimensions. Five stages of maturity. Built over 20 years inside organisations, this is how we find what holds you back and build the systems to move you forward.

MOTIVATION CAPACITY & CAPABILITY EXTERNAL ENVIRONMENT PERFORMANCE SCALE North Star Team & Motivation Foundations Operating Model Execution Rhythm Financial Systems Performance Metrics Delivery Growth RECOGNISE · ESTABLISH · SYSTEMATISE · OPTIMISE · TRANSFORM

Three Themes, Nine Dimensions

The drivers behind every business decision

Performance improvement looks different for every organisation, but the underlying drivers are the same. These three themes and nine dimensions cover everything that determines whether an organisation performs or plateaus.

Theme One
Motivation
Can your people see what the business is trying to achieve and how their work connects to it? When motivation is right, you get engagement, retention, and a team pulling in the same direction.
North Star Team & Motivation
Theme Two
Capacity & Capability
There is usually a plan, but not enough hands, systems, or skill to carry it out. This theme covers making sure you can do what you need to do.
Foundations Operating Model Execution Financial Metrics
Theme Three
External Environment
You cannot control the market or what competitors do. But you can prepare. This theme builds awareness and resilience so external changes do not catch you off guard.
Delivery Growth

We find most organisations sit between stages one and three. Our job is to help you see where you are, and build the systems to move forward to Transform.

Tactical.ly
Organisational Performance Scale
Performance Maturity Framework
Every dimension moves through five stages of maturity: Recognise, Establish, Systematise, Optimise and Transform. We find most organisations sit between stages one and three. Our job is to help you see where you are, and build the systems to move forward.
01
Recognise
Reactive
02
Establish
Intentional
03
Systematise
Structured
04
Optimise
Measured
05
Transform
Adaptive
North Star
Vision exists informally
The founder holds the vision but it lives in their head. The team has a rough sense of direction without a shared reference point.
Owner: Founder / CEO
Vision, mission and values articulated
Origin story captured. Mission and values documented and tested for understanding across the organisation. Strategic direction drafted.
Owner: CEO / Founder
Strategy cascades through OKRs
Business OKRs set. Rhythm of the business designed. Executive principles guide daily operations. Offsite cadence established.
Owner: CEO / Leadership team
Strategy reviewed against data
Quarterly strategy reviews informed by leading indicators. SWOT updated regularly. Exit or growth strategy documented and pressure-tested.
Owner: CEO / Board
Self-correcting strategic system
Strategy adapts continuously to market signals. Culture and direction are inseparable. The organisation recalibrates without disruption.
Owner: Board / CEO
Team
Roles overlap, motivation is implicit
Organisational chart is informal. People do whatever needs doing. Motivation depends on proximity to the founder or leadership.
Owner: Founder / CEO
Structure and transparency emerge
RACI defined. Organisational chart documented. Remuneration reviewed. Internal communications strategy in place. Equity or incentive structures considered.
Owner: COO / People lead
Career paths and performance systems
Career progression documented. Regular 1:1s and performance reviews are systematic. Team dynamics and engagement platform operational.
Owner: COO / People lead
Engagement data drives decisions
eNPS tracked and acted on. Retention strategies are proactive. Alternative incentivisation plans tested. Performance management is continuous and data-informed.
Owner: COO / People lead
High performance is the cultural norm
Team culture is self-reinforcing. People join because of the culture. Development, recognition and progression are integrated into how the organisation runs.
Owner: COO / People lead
Foundations
Core tools exist but are disconnected
The organisation runs on a mix of tools adopted over time. No shared standards or integration. Onboarding is ad hoc.
Owner: Founder / Office manager
Tooling reviewed and rationalised
Operational tooling audited. Key platforms established for finance, project management, communication and customer data. Onboarding documented.
Owner: COO / IT lead
Systems integrated, processes documented
Communication principles defined. Policies and process documentation underway. Central dashboard provides visibility across the organisation.
Owner: COO / IT lead
Automation reduces manual overhead
Business intelligence operational. Tooling optimised for workflow. Reporting automated where possible. Tech debt managed actively.
Owner: CTO / COO
Architecture supports scale
Technology stack evolves continuously. Systems are modular and replaceable. The foundations hold up under growth without rework.
Owner: CTO / COO
Op Model
Operating model is inherited
The way the organisation works has evolved organically. Nobody designed it. Decision rights are unclear and governance is informal.
Owner: Founder / CEO
Org design reviewed
Current-state operating model mapped. Decision rights documented. Key gaps between strategy and structure identified. Future-state design started.
Owner: CEO / COO
Ways of working redesigned
Governance structures formalised. Cross-functional collaboration defined. Accountability frameworks in place. Change managed deliberately.
Owner: COO / Transformation lead
Model tested and refined
Operating model performance measured. Bottlenecks identified through data. Structure adjusts to support evolving strategy and market conditions.
Owner: COO / CEO
Operating model as competitive advantage
Structure, governance and ways of working are a source of speed and resilience. The model evolves continuously without wholesale restructures.
Owner: CEO / Board
Execution
Work gets done without documented process
Delivery relies on individual knowledge. No consistent cadence, communication norms or workflow standards. Results vary by person.
Owner: Team leads / Founder
Cadence and rhythms established
Leadership meeting cadence set. Engagement rhythm documented and shared. Prioritisation workflow in place across the organisation.
Owner: COO / Team leads
Utilisation and margin tracked
Time or effort tracking implemented. Gross margin tracked per project, product or business unit. Internal initiatives framework drives innovation alongside delivery.
Owner: COO / Finance lead
Efficiency metrics tracked and acted on
Bottlenecks identified systematically. Performance reporting delivers insight. Process improvement is a standing agenda item with clear ownership.
Owner: COO / Operations lead
Execution excellence is embedded
Continuous improvement is cultural. Processes self-correct. Operational rigour exists without friction. The organisation runs well even when leadership is absent.
Owner: COO / CEO
Financial
Basic P&L visibility only
Accounts are managed but financial visibility is limited to end-of-period reporting. No forward view. Cash flow is managed reactively.
Owner: Founder / Accountant
Accounting structure reviewed
Accounting platform audited. Outsourcing model evaluated where appropriate. Day-to-day financial management streamlined.
Owner: COO / Finance lead
Financial transparency across leadership
Leadership has visibility into financial performance. Contingency plans developed. Unit economics understood. Financial transparency supports trust and alignment.
Owner: COO / CFO
Forecasting integrated with operations
Revenue forecasting connected to delivery pipeline. Margin tracked per product, project or customer. Scenario planning supports decision-making.
Owner: CFO / COO
Board-level financial governance
Financial model supports multiple scenarios. Board reporting cadence established. The organisation makes confident financial decisions backed by real data.
Owner: CFO / Board
Metrics
Tracking is ad hoc
Some numbers are watched, mostly revenue. No consistent KPIs across the organisation. Reporting is reactive and backward-looking.
Owner: COO / Founder
KPIs defined for key areas
Reporting cadence established. Core business and sales metrics documented. NPS and eNPS baselines captured. Product or service health indicators identified.
Owner: COO / Department leads
OKRs cascaded, dashboards operational
OKRs at leadership and team level. Dashboards live. Product metrics (adoption, churn, retention) or service metrics (quality, CSAT) tracked alongside financial KPIs.
Owner: COO / Product lead
Leading and lagging indicators balanced
Forecasting models active. NPS and eNPS trends inform strategy. Customer lifetime value, acquisition cost and product-market fit signals drive pipeline and roadmap decisions.
Owner: COO / Product lead
Predictive analytics inform strategy
Real-time business intelligence. Data informs strategy and operations simultaneously. The organisation sees around corners and acts before problems surface.
Owner: COO / CTO
Delivery
Delivery is founder-dependent
Quality varies by who runs the work. No standard commercial agreements or pricing model. Release cadence (product) or project methodology (service) is undefined.
Owner: Founder / Senior staff
Commercial structure and pricing reviewed
Standard agreements protect both parties. Pricing reviewed for margin. PM or product development methodology assessed and documented.
Owner: COO / Head of Product
Customer lifecycle mapped
End-to-end customer journey documented. CX and account management reviewed. Onboarding, support and retention touchpoints defined. Qualification criteria in place.
Owner: Head of Product / CX lead
Revenue model diversified
Alternative revenue streams evaluated. Delivery processes are data-driven. Product quality or service quality measured against benchmarks. SLAs where appropriate.
Owner: CPO / COO
Delivery excellence at scale
Delivery is consistent regardless of who leads. Quality, speed and margin hold up as the organisation grows. The delivery engine is the competitive advantage.
Owner: CPO / COO
Growth
Growth through networks only
Revenue comes through referrals and founder relationships. No documented sales process, go-to-market strategy or pipeline visibility.
Owner: Founder / CEO
Sales process and GTM strategy established
Sales workflow documented. CRM in use. Go-to-market strategy drafted with target segments, channels and value proposition articulated.
Owner: CEO / Head of Sales
Market analysis and channel deployment
Competitive analysis completed. Go-to-market channels tested and deployed. Marketing plan in place. Sales capability coaching underway.
Owner: Head of Sales / CMO
Sales and marketing engine aligned
Sales OKRs operational. Customer and market desirability matrices filter the pipeline. GTM strategy refined through data. Marketing and sales work in concert.
Owner: CRO / CMO
Growth engine runs with minimal intervention
Market position actively managed. Revenue strategies are diversified and tested. The pipeline fills itself and the organisation grows by design, not by chance.
Owner: CEO / CRO
Reactive
Intentional
Structured
Measured
Adaptive
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Hayden Judd
Based in Auckland, working wherever ambition and integrity meet. Happy to chat anytime.